Understand the Diamond You Choose
We believe an informed choice is a confident choice. Our education section helps you understand diamond quality, certification, and craftsmanship — so you know exactly what makes your diamond exceptional.
Learn before you choose
In-depth guides to diamond quality, shapes, and certification — so every decision you make is an informed one.
- The 4CsCut, color, clarity, and carat are the four factors that determine a diamond's quality and value. Learn how each C works and which ones matter most.Read guide
- Diamond ShapesFrom the round brilliant to emerald, oval, and marquise — understand every diamond shape, its character, and the ideal length-to-width ratios.Read guide
- Lab-Grown vs NaturalLab-grown and natural diamonds are chemically identical. Learn how they differ in origin, price, and value — and how to choose between them.Read guide
- CertificationA diamond certificate is an independent grading report. Learn what IGI, GIA, and HRD certificates cover and why certification protects your purchase.Read guide
- Carat WeightCarat measures a diamond's weight, not its size. Learn how carat affects price, why cut changes how large a diamond looks, and how to balance the two.Read guide
Round Brilliant
The most iconic and sought-after diamond shape.
Its 58 precise symmetrical facets maximize light reflection, delivering unmatched sparkle and fire. The round brilliant remains a timeless choice, suited to everything from classic solitaires to contemporary designs.
Princess
A modern classic.
The Princess Cut blends sharp, square geometry with exceptional brilliance. Recognized for its clean lines and pointed corners, it is the second most popular shape after the round brilliant.
Ideal L/W ratio: 1.00 – 1.05.
Cushion
Soft, romantic, and refined.
With rounded corners and larger facets, the Cushion Cut combines vintage character with modern brilliance. Its balanced proportions enhance light reflection while maintaining a timeless silhouette.
Emerald
Elegant and architectural.
Defined by its step-cut facets and large open table, the Emerald Cut emphasizes clarity over sparkle. Its clean lines and mirror-like reflections create a sophisticated, understated brilliance.
Traditionally rectangular, with varying length-to-width ratios.
Oval
Elongated elegance.
The Oval Cut offers brilliant-style faceting in a lengthened silhouette, creating the illusion of greater size. Its symmetrical shape flatters the hand and delivers exceptional fire.
Ideal length-to-width ratio: 1.30 – 1.50.
Radiant
Brilliance meets bold geometry.
The Radiant Cut combines the elegant lines of an emerald shape with the brilliance of a round. Its trimmed corners and numerous facets produce incredible sparkle in a versatile silhouette.
Ideal length-to-width ratio: 1.00 – 1.35.
Marquise
Dramatic and distinctive.
With its elongated body and pointed ends, the Marquise Cut maximizes carat weight for a larger visual presence. Its unique shape creates a slimming effect on the finger.
Ideal length-to-width ratio: 1.75 – 2.25.
Pear
A graceful fusion of shapes.
The Pear Cut blends the brilliance of a round with the elegance of a marquise, creating a teardrop silhouette. Its asymmetric form offers a unique, eye-catching appeal.
Ideal length-to-width ratio: 1.50 – 1.75.
Heart
The ultimate symbol of love.
A modified brilliant cut shaped into a heart, this diamond requires exceptional craftsmanship for perfect symmetry. Its romantic silhouette makes it a cherished choice for sentimental jewelry.
Ideal length-to-width ratio: 0.90 – 1.10.
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